Chatbots Revolutionizing The Future of Marketing & E-Commerce
Is Chatbot marketing the future? Why does business need Chatbot ?
Is chatbot marketing the future? Why does a business need chatbots? Why are chatbots becoming HOT nowadays? Well, there are multiple reasons for this trend, the foremost of which is how chatbots are designed for answering the same query made by different clients as many times as needed. Chatbots are also capable of simultaneously processing multiple requests from users and getting rid of routine tasks.
“I think chatbots are the future of engagement between a fan and a brand or celebrity.” ~ Christina Milian
What is a Chatbot?
A Chatbot, which is also known as also known as a “Talkbot” or simply a “Bot”, is a software or program which communicates and collaborates with human users through voice commands, text chats or both using a natural language. It is an Artificial Intelligence (AI) feature that can be embedded and used through any major messaging applications. Chatbots have gained extraordinary popularity in one or two decades largely due to dramatic advancements in machine learning.
“Chatbots represent a new trend in how people access information, make decisions, and communicate.” ~ Christie Pitts
How can chatbots revolutionize?
According to Christie Pitts, Manager – Ventures Development of Verizon Ventures, “We think that chatbots are the beginning of a new form of digital access, which centers on messaging. Messaging has become a huge component of how we interact with our devices, and how we stay connected with the people, businesses and the day-to-day activities of life. Chatbots bring commerce into this part of our lives, and will open up new opportunities.”
“Bots are changing rapidly as technology improves,” shares Pitts
Using simple conversational language, interaction with chatbots has become remarkably easy. Bots are enhancing this experience by adding features like assigning tasks, expense reporting, polls, etc. Chatbots are best for brands and businesses whose customer services have to deal with a large number of similar queries.
How companies are using chatbots to improve their businesses
The purpose of chatbots is to support and scale business teams in their relations with customers. Doing this helps businesses save a lot of money which is why many business owners are adopting this technology.
Online chatbots save time and efforts by automating customer support. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.
There is no wonder that size of the chatbot market is growing exponentially. It has sped up and streamlined many of our tasks.
People can also use chatbots as fashion advisors for clothing recommendations, or ask trading tips from a finance bot. Chatbots can also be used for reminding them about some important events, suggesting places to visit, and much more.
It can provide information about today and could provide contextual recommendations tomorrow.
Some non-professional or non-business usage of chatbots may include an AI companion for dementia or Alzheimer’s patients as they lose their memory and often ask same question repeatedly. Also, if a person suffers from insomnia, they can have a conversation with a chatbot to pass time.
All in all, this technology of AI has numerous uses or advantages which will lead it to become one of the most demanding technologies in no more than a decade. This is largely because through chatbots, businesses will be able to save a lot of money while earning more revenue.
This prediction seems all the more likely when one considers the rising popularity of text-based communication. People are using messaging apps like Whatsapp and Facebook Messenger more than social media, as reported in 2016.
“People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” — Peter Rojas, Entrepreneur in Residence at Betaworks
As such, it is only logical that chatbots will become increasingly important in the future of marketing and e-commerce as a means of communication between businesses and customers.
By: ashba javed